Doral Symphony Orchestra
Doral Symphony Orchestra is a 501 (c)(3) community orchestra created on May 2023. I joined this team in August of 2023. I was in charge of creating the website, all of the graphic design, as well as the advertisement campaigns.The branding identity we decided for this community orchestra focused on music education for people of widely varying age ranges. The atmosphere was to show a touch of elegance while remaining welcoming for those who might feel excluded from the stereotype of classical music being solely upper class. The icon represents a treble clef with a conductors' baton cutting through the middle. The letters D, S, and O are incorporated in the Icon as well.
Website
The client wanted a polished and modern appearance that would inform visitors of the orchestra's mission, announce upcoming concerts, and encourage the local community to reach out and become part of the project. The page includes a Home page, Concerts page, Contact page, and a highlighted direct link to their donation page. As the orchestra grows, so will the website.
Graphic Design
Outdoor Retail Snow Show
These posters are a few iterations I made for the 2023 Outdoor Retailer Snow Show. This personal project was under one limit: One font family. This event focuses on winter sportswear, and so I set to highlight the harsh environment that the products are to endure.
Digicel Int. Campaigns
Digicel International's ad strategy included several social media campaigns that were published across Facebook, Instagram, e-mail, and the website. All of these were delivered across 32 markets across the Caribbean and South America.
VITAS Healthcare
Digicel International's ad strategy included several social media campaigns that were published across Facebook, Instagram, e-mail, and the website. All of these were delivered across 32 markets across the Caribbean and South America.
Magazine Spreads
These spreads are my visual interpretation of Enrique Mendez's article on streetwear and its relationship with social media and the communication loop between consumer and brand. I chose the imagery and type based on these ideas, employing a more "out there" look in the same vein as how streetwear functions.
Illustration
Raster & Vector Illustration
My experience with graphic design started with illustration, a practice that I've been involved with for longer than I can remember. Color theory, hierarchy of shape, and negative space among other principles apply across these crafts.The illustrations below were made with a variety of programs ranging from industry standard giants like Adobe Photoshop and Illustrator, to lesser known programs such as Procreate and Clip Studio Paint. The 3D models were made with Blender and MagicaVoxel. Traditional with carbon and conté.
Howdy!
I'm Sofia. I'm an industry professional whose clients include companies like TUUCI, IDEAL Fasteners, Digicel International, among other independent parties. My strongest suit as a designer is in my flexibility and ability to adapt to any design style, as well as creating my own independent of a client/company project.I specialize in Graphic Design and Illustration using the principles from each of these practices into any project I'm in charge of.Pleased to make your acquaintance!